British social media influencer Anna Whitehouse, aka Mother Pukka, has helped launch the Flex For All campaign, encouraging members of the public to sign a petition asking for 'job roles to be advertised as flexible from day one of employment'.

The Heart Radio presenter took to Instagram to share the campaign, launched in collaboration with Pregnant Then Screwed, Fawcett Society and The Fatherhood Institute, posting 'This is not about mothers, this is not about fathers, this is about people. It's about you. It's about those with caring responsibilities, those wanting to slap paint on a canvas on a Friday, those feeling burnt out in the 9-5 hamster wheel, those living with disabilities, those wanting to live'.